Identity Toolkit - Color Palette
In addition to Washington State University’s crimson and grey school colors, WSU Extension will employ a rich chocolate brown, as its signature color. This color represents the organization’s approachability and warmth. Its contemporary expression gives WSU Extension a fresh, modern look that is in keeping with the rest of WSU’s palette. Two other colors round out the WSU Extension palette. Sky blue and sea green add breadth and sophistication to the WSU Extension brand. All together, the colors of the palette represent Extension’s traditional and current connection to the land and the environment.
In all two-color (or more) pieces, designers must use the WSU Extension brown in addition to one or more colors from the palette.
| WSU School Colors | Crimson ( Pantone 201) 0/100/65/34 |
Gray (Pantone 431) 11/0/0/650 |
Black 0/0/0/100 or 63/52/51/100 |
|||
| WSU Extension Colors | Extension
Brown (Pantone 4625) 0/60/100/81 |
Puget
Sound (PMS 556) 42/0/32/27 |
Steel (PMS 5425) 32/4/0/35 |
|||
| Extension Sub-Brand Color | Clover Green (Pantone 347) 100/0/86/5 |
 |
||||
Sample gradients |
||||||
The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not matchthe PANTONE Color Standard. Consult current PANTONE Color Publications for accurate color.PANTONE® is the property of Pantone, Inc.
Adapted from Washington State University Extension—Brand Toolkit™© 2007 Educational Marketing Group, Inc. All right reserved. Printed in U.S.A.
Secondary content using h2 tag.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Heading using the h3 tag
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.