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Keynote Address

Cam Marston
Marston Communications

Title: Four Generations in the Workplace

Consultant, author, and speaker Cam Marston has literally traveled the world with his message of improved multigenerational relations.

You’ll find articles about Cam Marston and the critical multigenerational issues he addresses in publications such as the Chicago Tribune, the Philadelphia Inquirer, the BBC, the New Zealand Herald, Entrepreneur Magazine, HR Management Today, and the Edward Lowe Report.

Cam’s programs and concepts are the results of more than eight years’ extensive research and study. In the course of his work, he’s interviewed hundreds of representatives of the various generations. Their answers are interesting - sometimes surprising – and always valuable.

His book, Managing Across the Generational Divide, (due out 1/05) promises to be a positive and valuable contribution to the growing (but still relatively small) knowledge base on this pivotal subject.

Cam began self employment after several years selling for Nestle Brands Foodservice Company. While at Nestle he discovered that he developed closer relationships with his customers when he talked to them about subjects that appealed to their value systems. And he soon learned his customers held many different values but the values were roughly the same in each generation.

In 1996 he began Marston Communications. Originally his clients engaged him to conduct surveys, focus groups, and research on both their customer and employee bases. Cam’s results revealed significant generational differences that his clients had never recognized.

In June, 1997, Time magazine brought Generation X and the generational differences to the American forefront with a cover article called “Great Xpectations.” Cam read it and realized his findings were the same ones the article discussed. Soon after that Cam gave his first presentation on the generational differences in the workplace. Using the research he had conducted himself and the research others across the nation were now publishing, Cam began exploring the generational differences and presenting his findings across the globe.

In 2004 Cam will give over 100 presentations. Today his clients range from small, local associations, to convention audiences of over 3000, to a handful of Fortune 500 senior executives in a corporate board room.


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