WSU Extension Core Competencies:
Organizational Marketing and External Linkages
WSU Extension educators effectively represent the WSU Extension brand promise and understand the strategic goals and initiatives of the organization and of the University. They effectively engage individuals from other organizations to expand programming effectiveness and to execute the goals of WSU Extension.
Skill Sets:
- Understand and be able to convey the history, structure, mission, and brand promise of WSU Extension.
- Understand and convey the strategic programming goals and initiatives outlined in the WSU Strategic Framework.
- Understand and operate within the basic structure, political culture and realities of federal, state and local governments and public and private organizations.
- Communicate and interact effectively with community decision makers.
- Build relationships with community leadership, colleagues, agencies and organizations to foster partnership and collaboration.
- Build active networks of clientele and stakeholders to advise and advocate for present and future WSU Extension programming.
- Conduct market research and uses evaluation data to create promotional strategies.
- Exhibits high ethical standards.
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