WSU Extension

Extension Identity Program

SiteID and Home Imagery Changes

Global components

The global components are implemented by using specific code included in the core HTML file. This code must not be altered in any way. The code points to a centrally located external file enabling university-wide updates to the global content. Future updates to this zone will NOT require individual Web developers to update individual sites or pages.

Extension signature and tagline

The graphic and position are fixed and must not be altered or covered by any other element. Also this images is to be used only on WSU Extension sites.

Global navigation text links

The link content, position, font, size, link color, background, and rollover function are fixed and must not be altered. Each campus uses links specific to its site.

Page background

The background fills the browser window and surrounds the Web page container. The background also appears behind the global navigation links at the top of the page and behind the global footer content at the bottom of the page.

The background color, graphic, and crimson bar across the top are fixed and must not be altered. The crimson bar extends the full width of the browser window.

Page border

The shadowed side and bottom page borders are fixed and must not be altered.

Site identifier zone

The Site Identifier zone identifies the site by name and includes a Primary Site Identifier and an optional Secondary Site Identifier above the Primary Site Identifier. The Secondary Site Identifier serves to identify the parent unit or parent site. For example, if a department is the Primary Site Identifier, the college is the Secondary Site Identifier above the department title. A Primary Site Identifier may also be the name of a section of the site, such as “Academics” and the Secondary Site Identifier the overall site name, such as “College of Business.”

Site ID background

This zone height and width is fixed for all Web pages and must not be altered.

The background color can be changed to any WSU color palette color except beige, a Web tint, or white, which are too light to maintain readability of the white site ID text.

A background image or gradient can be added to the background. The image must not interfere with text legibility or be an overall repeating pattern.

Do not add a border or line to any edge of the site identifier zone.

Imagery may extend from the content zone across the toolbar into the site identifier zone. However, imagery must not dilute the visual integrity of the site identifier zone to where it is not clearly defined as a distinct zone.

Never place text (other than primary and secondary site id text), slogans, or identity symbols in the Site Identifier zone.

Home Page Imagery and Secondary Links

Large graphic images may be placed immediately below the site identity zone or the toolbar.

Home pages often contain many navigation links. A secondary set of navigation links may be located outside of the primary navigation zone to help organize links.

Secondary links often work best if placed immediately below or to the right of the primary home page image.

Never place navigation links in the toolbar. The toolbar is reserved for site tools or utilities.

Footer Zone

The footer zone appears at the bottom of the page below the primary content zone and consists of the local site footer and the WSU global footer.

Local site footer content

The local site footer contains local site-wide content and should include at least the following in this order:

  1. The name and address of the WSU unit responsible for the site or page. Link the unit name to the unit's home page.
  2. A unit phone number for visitor inquires.
  3. A "Contact us" link for visitors to contact the unit through email, online form, or a contact page.

Other local site content may be included, such as a page's last revision date. Strive to keep local footer length to one line of text and no more than two.

Site navigation links should not be included in the footer.

Local site footer text, links, and background

The style, text position, font, size, color, and rollover function are fixed and must not be altered.

Text must be upper and lower case. (This is often called headline-style capitalization; for details on correct capitalization, consult the Chicago Manual of Style.) Never use all capitals or all lower-case.

Links are not underlined but are a fixed blue color and change to crimson on mouse rollover.

The background image is fixed and must not be altered.

Secondary content using h2 tag.

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Heading using the h3 tag

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Publications & Printing, Cooper Publication 2 BA, PO Box 645912, WSU, Pullman WA 99164-5912, 509-335-2932, Contact: Gerald Steffen