WSU Extension

Extension Identity Program

Identity Toolkit - Color Palette

In addition to Washington State University’s crimson and grey school colors, WSU Extension will employ a rich chocolate brown, as its signature color. This color represents the organization’s approachability and warmth. Its contemporary expression gives WSU Extension a fresh, modern look that is in keeping with the rest of WSU’s palette. Two other colors round out the WSU Extension palette. Sky blue and sea green add breadth and sophistication to the WSU Extension brand. All together, the colors of the palette represent Extension’s traditional and current connection to the land and the environment.

In all two-color (or more) pieces, designers must use the WSU Extension brown in addition to one or more colors from the palette.

WSU School Colors   Crimson
( Pantone 201)
0/100/65/34
  Gray
(Pantone 431)
11/0/0/650
  Black
0/0/0/100 or
63/52/51/100
WSU Extension Colors   Extension Brown
(Pantone 4625)
0/60/100/81
  Puget Sound
(PMS 556)
42/0/32/27
  Steel
(PMS 5425)
32/4/0/35
Extension Sub-Brand Color   Clover Green
(Pantone 347)
100/0/86/5
     
     
     
Sample gradients

The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not matchthe PANTONE Color Standard. Consult current PANTONE Color Publications for accurate color.PANTONE® is the property of Pantone, Inc.

Adapted from Washington State University Extension—Brand Toolkit™© 2007 Educational Marketing Group, Inc. All right reserved. Printed in U.S.A.

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