WSU Extension

Extension Identity Program

Brand Presentation Toolkit

Overview

The brand presentation is the unique visual and messaging expression of your unit’s brand promise and brand drivers. The brand presentation also expresses your unit’s distinguishing personality, which creates a well-differentiated brand identity in the marketplace.

Your brand presentation should be a distinctive creative approach defined not only by the messages but also by the voice and tone of copy, color palette, imagery, design elements, and typography. The way these elements relate to each other within the layouts, coupled with consistent brand messaging, form the basis of a unique brand presentation.

Strategically, Washington State University Extension’s creative approach complements the WSU brand—overtly reflecting the core brand drivers and subtly recalling the core brand graphic elements such as fonts, color palette, and design approach. This combination will develop a distinctive personality for the Washington State University Extension sub-brand, while ensuring compatibility with the core brand.

Adapted from Washington State University Extension—Brand Toolkit™© 2007 Educational Marketing Group, Inc. All right reserved. Printed in U.S.A.

Secondary content using h2 tag.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Heading using the h3 tag

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Publications & Printing, Cooper Publication 2 BA, PO Box 645912, WSU, Pullman WA 99164-5912, 509-335-2932, Contact: Gerald Steffen