Funding Track

7:30-9:00
"Rainmaker: The extension educator for the 21st century."
Rob McDaniel and Linda Kirk Fox

This work-session focuses on the characteristics of the emerging Extension Educator. As funding models for higher-education and county government change, extension educators are faced with new budgetary realities. At the same time the extension program mix continues to evolve. The successful educator will have to meet the twin expectations of new program leadership and resource development.

7:30-9:00
"Workshop on Fundraising and Private Support, Alumni,
Corporate/Foundation and Planned Giving"
Patrick Kramer, Director of Development and College Relations Dan
Peterson, Sr. VP WSU Foundation

Learn the fundamentals of fundraising - from the ABC's of working with Alumni to the complex legal instruments of Estate Planning. The Alumni and Development office can provide you with answers to approaching alumni and friends of the institution in all aspects of fundraising. This session covers procedures and protocol of engaging donors as well as the basics for booking a gift and the donor stewardship processes. Dan Peterson will discuss Gift Planning and how the university can benefit from estate gift and trust and bequests.

7:30-9:00
"Grantwriting 101"
Linda Kirk Fox and Dorothy Heitter

Learn what types of programs are well suited for grant funding, meet the key personnel who help you ease your grant through the WSU system, and which ones are appropriate for WSU to handle. You will also learn some
general yet practical guidelines about how to write grants, how to find grant resources, and how to make the funders want to fund your project.

9:30-11:00
"Conversations with George McDowell"
George McDowell

Enjoy casual conversation with Monday's Keynote Speaker Dr. George McDowell. Bring questions and ideas from his stimulating presentation or his writings which can be found on his Web site.

9:30-11:00
"Corporate Sponsorship 101"
Rich Hines, Communications and event manager, American Farmland Trust and WSU Cooperative Extension

Tired of chasing grants year after year for your program or event? Find out what types of programs would be ideal for corporate sponsorship. Learn the basics of how to set up a corporate sponsorship. Hear about how Pierce County Cooperative Extension used corporate sponsorship to bring go from 200 people attending their HarvestFest to 5,000 the next year.

Evaluation Track

7:30-9:00
Create a Basic End-of-Session Evaluation
Heather Boyd, Evaluation Specialist, University of Wisconsin

You will create an end-of-session evaluation for one of your own programs during this workshop. The focus of this workshop will be: evaluation questions related to your learning objectives; indicators related to knowledge, attitude and behavior change and items related to ways you can improve your educational program.

9:30-11:00
How to Complete a Follow-up Evaluation
Heather Boyd, Evaluation Specialist, University of Wisconsin

You will create a plan for a follow-up evaluation for one of your own programs during this workshop. Important issues to consider as part of this workshop include: What educational events are worth my time and energy to evaluate months afterward? What sort of change do I hope to see by the time of the follow-up evaluation?

1:30-3:00
Practical Tips for Analyzing Evaluation Data
Heather Boyd, Evaluation Specialist, University of Wisconsin

You will identify some of the challenges you experience when you attempt to analyze, interpret and summarize qualitative and quantitative evaluation data. You will participate in an exercise where you analyze qualitative and quantitative data and summarize the information in a success story format.

Heather Boyd is an evaluation specialist at University of Wisconsin-Cooperative Extension. Her background is in social science research and statistical analysis in the subject areas of mass communication, the environment, agriculture and public health. Although she loves quantitative analysis, her greater loves are her husband and their three beautiful little boys.

Diversity Track

7:30-9:00
Effective Strategies to Recruit and Retain Students of Color
Steve Nakata, Director of Multicultural Student Services
Milt Lang, Special Assistant to the President
Felicia Gaskins, Associate Vice Provost for Human Relations and Diversity

WSU has produced a video and manual describing the "WSU Model" for recruiting and retaining students of color. These materials are a tool for staff and faculty and can be used in a variety of setting to help families, students and communities to catch the dream of higher education. The video will be shown and a panel discussion will follow. Copies of the materials have been ordered for each Extension office and will be available to pick up at the session.

9:30-11:00
Working in Multi-cultural Communities
Karen Lewis, Karen Loreno, Susan Kerr, Dora Rumsey, Cora Vowell, & David Youmans

Struggling to find avenues to reach ethnic communities? You will hear from Extension educators who are working with diverse communities. Through their insights, you have an opportunity to develop a new awareness and understanding of successful programming with diverse cultures.

1:30-3:00
Arranging Youth Group Visits to Campus
Lisa Laughter, Admissions Counselor

This presentation will focus on the in's and out's of setting up a group campus visit. We will discuss who to contact for housing & dining, student activities, admissions information, and financial aid & scholarship information. In addition, we will outline procedures for arranging visits to colleges and departments. Handouts on various campus resources will be provided. Question & answer session to follow. This session is highly recommended for any staff and faculty who might bring a group to campus, especially those who have received, or who might apply this year for a recruiting mini-grant.

Technology Track

7:30-9:00
Getting it when you need it: new ways to access to research materials through the WSU Libraries
Cindy Stewart Kaag, Head of Science Libraries

Extension faculty are being encouraged to be more involved in research, which used to be hard to do far from a major library. That has changed incredibly: the WSU Libraries now offer you thousands of journals online, electronic indexes such as Agricola and Chemical Abstracts electronically, direct delivery of books from Washington universities, reference and research guidance, and help tracking down the most elusive items you need - all delivered to your office.

9:30-11:00
Center for Teaching & Learning: What we can do for you
Sharon Roy, DDP Course Designer; Amy Beasley, Program Coordinator, CTLT; Dennis Bennett, Information Systems Coordinator, CTLT

The WSU Center for Teaching and Learning can help you answer the questions: Why use technology for your extension program? And what technologies should you use? Find out about cutting-edge options like WebCT and The Bridge, online learning environments that are great for course management and collaborative, activity-based work. Hear about CTLSilhouette, an online tool for making, taking, and analyzing surveys to help with your program assessment.

Come to this session and learn about CTLT's resources, which are available free of charge to any WSU faculty, how they can benefit Extension, and expand your ideas for reaching out with technology. They are available to faculty who are just getting started (or thinking about getting started) on re-thinking their teaching practices.

1:30-3:00
Are you using your WECN system to it's fullest potential?
Randy Cross, CAHE Media Services Coordinator

WSU users all across Washington state are using the Washington Education Conferencing Network (WECN) for multimedia in the classroom, student and departmental seminars, student-faculty video-conferencing meetings, small group classes when WHETS is unavailable, test reviews, career services interviews, and much more. Randy will give an overview of WECN and its locations plus talk about how to do high-quality presentations over this videoconferencing technology.

Marketing Track

7:30-9:00
Creating and Sustaining a Good Relationship with the Media
Terry Day and Denny Fleenor

Techniques to get media coverage of your positive stories; the recognition you and your programs deserve. Procedures to use when the media calls you. How to handle media interviews, from the easy ones to the tough probing ones, and how not to become "the victim of a soundbite." In addition, participants will learn techniques and procedures for handling a serious negative story that affects you or your area. The session includes videotape examples of news media interviews: the good, the bad, and the ugly.

7:30-9:00
Integrated Marketing and Cooperative Extension
Mary Gresch, WSU Marketing & Communications

Integrated marketing relates to everything we do as a university, including outreach and engagement. Come to this exciting session, and learn how the tools and concepts will help advance the University’s strategic goals, promote your Extension programs, and keep the WSU brand identity strong in all of our educational offerings.

1:30-3:00
Panel Discussion of Marketing Ideas
Jim Lindstrom, Spokane 4-H; Don Meehan, Beach Watchers; Kathleen Manenica, Food Sense; Debra Kollock, College Knowledge for Women; and Jack Watson, Viticulture

This panel of presenters has used various methods and ideas to successfully market. Join this session for a presentation and dicussion about building relationships with your constituents, using email and your Web site effectively, growing your volunteer base and much more.