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January 19, 2007
Topics in today's issue of Extension Update:
WSU INFLUENCER TELEVISION CAMPAIGN
WSU’s influencer television campaign begins this week. The four television spots are intended to increase public understanding of the strength, impact, and importance of our university, as well as to continue to encourage students and families to consider WSU for their education. They are focused on taxol research to fight cancer, engineering better bone replacement materials, bioremediation research to improve water resources, and economic advancement work in developing countries** and demonstrate the world class work of faculty and students. In conjunction with the College of Veterinary Medicine, we also have an additional fifth placement in the series, focused on the outstanding clinical care provided by a world-class teaching hospital.
The spots are running in three flights this spring, both in cable and broadcast placements in Seattle, Spokane, and in statewide and northwest markets. I hope you catch a glimpse of the television spots in the marketplace, but if not, you can view them live at http://134.121.0.91/unix/integrated-marketing/campaign/video.html
**I will draw your attention to this television spot in particular in that it is the Center to Bridge the Digital Divide (CBDD) http://www.cbdd.wsu.edu/. CBDD, WSU faculty and three student interns supported USAID's efforts to bring Last Mile connectivity to rural coffee cooperatives in Rwanda this summer. The students did an amazing job in developing and launching a thriving telecenter near the Maraba cooperative.
Source: Sally Savage, Vice President for University Relations
SUMMARY OF ACTIVITIES TO DATE AND INTEGRATED MARKETING PHOTO SHOOT
If you missed the live videostream program today, January 19, you can review the archived video stream at http://caheinfo.wsu.edu/video/stream.html. The topic was an update on: "The WSU Extension Brand Identity Campaign. Guests included:
- Linda Kirk Fox, Dean and Director, WSU Extension,
- Kathy Barnard, Sr. Public Relations Specialist, Information Department, CAHNRS
- Dan Fagerlie, County Director, WSU Ferry County Extension,
- Ineke Caycedo, Senior Brand Specialist, Educational Marketing Group, and
- John Winder, Associate Dean and Associate Director, WSU Extension.
Ten programs are among the first ten selected programs to be highlighted in still photography representing the best of Washington State University Extension. For the past year, members of the Extension administrative team, faculty, staff, volunteers have been working with the Educational Marketing Group (EMG), a professional marketing firm based out of Denver, CO. EMG is the same firm that developed the WSU “World Class – Face to Face” campaign and accompanying images and creative products.
A “Creative Team” (Debbie Inglis, Dan Fagerlie, Cliff Moore, Vickie Parker-Clark, Randy Baldree, Gerald Steffan, Kathy Barnard, Linda Kirk Fox) has assisted EMG conduct a focus group process (November) with active citizens and extension faculty to review and refine creative designs and five concept statement to express the WSU Extension “Brand.” Based on those recommendations and review, we are preparing to embark on the next steps:
- Photo shoot (January 14 – 18, 2007)
- Identify ten (10) potential persons and supporting images
- Phone interview those ten individuals to develop the copy (narrative statements)
- Build out the design executions
- Utilize these first 10 program creative images to develop brand “tool kits” and templates for brochures, newsletters, etc
- Share and celebrate at All Extension Conference March 6-8 in Spokane, WA
Here are the programs for the photo shoot, as they align with the Concept Statements and five Brand Drivers of WSU Extension:
1. WORLD CLASS EDUCATORS
Extension’s experts are Washington State University faculty who address critical issues pertaining to our state’s natural resources, agricultural industry, environment, and communities and families. As a result, our educational programs are research-based and well-rounded. They effectively influence attitudes and behaviors necessary to create lasting change.
2. PREMIER EDUCATIONAL EXPERIENCE
Washington State University Extension’s educational programs are developed with the same rigor, depth, and principles applied to the University’s academic curriculum. As a result, people seek out our programs because they receive a rich level of information they can apply to their own success and wellbeing.
- Strengthening Families Program: Drew Betz, Whatcom County Extension; Diana Castro, Mason County Extension, and Laura Griner Hill, Human Development Dept. (Strategic Goal VI: Empower youth and families to achieve social, economic and educational success)
- Food Safety (HAACP): Dick Dougherty, Food Sciences and Human Nutrition Dept., College of Agricultural, Human, and Natural Resource Sciences (CAHNRS), Pullman (Strategic Goal IV: Enhance economic opportunities for agricultural enterprises while protecting WA resources.)
3. LEADING RESEARCH FOR INNOVATIVE CHANGE
Washington State University Extension has a track record for effectively field testing the University’s groundbreaking research and bringing the resulting innovations to industry and private citizens. As a result, Washington’s economy continues to grow because the advancements we develop are successfully implemented and create better products, new efficiencies, additional jobs and entrepreneurial start-ups.
- Water Quality – Low Impact Development: Curtis Hinman, Pierce County Extension (Strategic Goal III: Enhance natural resources and environmental stewardship)
- Nutrient management – dairy animal waste management: Joe Harrison, Animal Sciences Dept., College of Agricultural, Human, and Natural Resource Sciences (CAHNRS), Puyallup R&E Center (Strategic Goal IV: Enhance economic opportunities for agricultural enterprises while protecting WA resources.)
- Diabetes Education: Sue Butkus, Food Science and Human Nutrition Dept., College of Agricultural, Human, and Natural Resource Sciences (CAHNRS), Puyallup R&E Center Juana Royster, King County Extension (Strategic Goal V: Improve health and wellness of the residents of WA)
- Dairy Biogas and Climate Friendly Farming: Craig MacConnell, Whatcom County Extension (Goal VII: Enhance the energy security of the PNW through increase efficiency and through development and application of renewable energy resources)
4. LEVERAGING PARTNERSHIPS FOR COMMUNITY CHANGE
Washington State University Extension is located in every county and works closely with communities to identify critical needs and develop solutions by leveraging the University’s expertise and bringing together local human, business, social, governmental, and capital resources. As a result, the cumulative efforts of our work in local communities advance the economic and social influence of and quality of life in Washington.
- Beach Watchers: Don Meehan, Island County Extension (Strategic Goal III: Enhance natural resources and environmental stewardship)
- 4-H Youth Development innovative programs: Jana Ferris, Snohomish County Extension (Strategic Goal VI: Empower youth and families to achieve social, economic and educational success)
5. DRIVING SUSTAINABLE ECONOMIC DEVELOPMENT
Extension is a bridge between the state’s individuals, businesses, and industries and Washington State University across which new knowledge flows into our communities and local, regional, and statewide challenges and opportunities are brought to the attention of the University’s world-class researchers. As a result, we are driving sustainable economic development in Washington by partnering to find solutions that address real issues in our state.
- Rural Bridges, rural tele-work: Monica Babine & Dee Christensen, Center to Bridge the Digital Divide (CBDD) (Strategic Goal II: Create and sustain businesses, jobs, and the economic vitality of WA)
- Industrial Extension in Forest Products: Vikram Yadama, Wood Materials & Engineering Lab (WMEL), WSU Extension and College of Engineering and Architecture (Strategic Goal II: Create and sustain businesses, jobs, and the economic vitality of WA)
** For background on the Strategic Goals, refer to the 2006-2011 WSU Extension Strategic Framework http://ext.wsu.edu/Framework.pdf
My personal thanks go to the “talent” listed above and to the local coordinators, volunteers and program staff who helped in anticipation and during the photo shoot: Rob McDaniel, Louise Parker, Jim Kropf, Debbie Inglis, Bill Gillis and Debra Kollack, to name a few. . There will be more photography work in the spring! Watch for this opportunity!
We look forward to sharing more with you during All Extension Conference.
WEBSITE FOR QUESTIONS REGARDING STORM DAMAGE
Due to large numbers of calls and requests for help and information in their area regarding damage caused by the recent storms, Ray Faini, County Director for Chelan County Extension and Paula Dinius have put together an extensive web section dealing with the situation (http://www.ncw.wsu.edu). The Wenatchee World newspaper found the site and interviewed Paula for the paper. The article appeared in the paper in the Monday, January 15 edition, with reference to the web site.
CSREES ANNOUNCES NPL FOR FOOD AND NUTRITION
Dr. Helen Chipman has accepted the position of National Program Leader for Food and Nutrition with special responsibilities for low income audiences. She will assume her duties in Washington in late winter and lead national and Land Grant System planning processes for the Expanded Food and Nutrition Education Program (EFNEP) and Food Stamp Nutrition Education.
Dr. Chipman is native of Utah and has a BS degree in Nutrition and Food Science from Utah State University, and a Masters and PhD in Food Science and Human Nutrition form Colorado State University. She is a Registered Dietician and has been employed in Hospital Dietetics, and as a faculty member at South Dakota Sate University providing leadership to the EFNEP, Nutrition Network, and Food Stamp Nutrition Education programs.
In 2003, Dr. Chipman accepted a position jointly funded by the Land Grant System and CSREES to provide national leadership to the Food Stamp Education Program within the Land Grant University system. In this role, she developed enhanced reporting models, established a national Program Development Team, and worked actively in a collaborative role with universities and USDA agencies. Colleagues describe Dr. Chipman as a “true team player with the wisdom and patience of an astute scholar.” She will be welcomed by the Families, 4-H and Nutrition Unit as a respected National Program Leader who has demonstrated courage and creativity in complex roles. If you wish to welcome her, contact her at Helen.chipman@sdstate.edu
SCHEDULE
Linda will be in Pullman Tuesday and Friday. She will be in Spokane on Monday for Nursing Dean candidate interviews, and attending the Extension Administrative Team meeting and meetings with Oregon State University Extension colleagues in Portland on Wednesday and Thursday.
John will be in Pullman Monday and Friday. He will be in Spokane attending meetings on Tuesday, and attending the Extension Administrative Team meeting and meetings with Oregon State University Extension colleagues in Portland on Wednesday and Thursday.
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Linda Kirk Fox, PhD
Dean and Director
Washington State University Extension
PO Box 646248, 411 Hulbert Hall
Pullman WA 99164-6248
(509) 335-2933 Office
(509) 335-9223 Desk/Voicemail
FAX (509) 335-2926
lkfox@wsu.edu |
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