February
10, 2006
Topics in today's issue of Extension Update:
POSITIONING EXTENSION: WATCH FOR
EMAIL FROM PROVOST BATES
Next week you can expect to receive an email from Provost
Bates requesting your participation in an on-line questionnaire
created by Educational Marketing Group (EMG) who we have been working
with the past few months on “Positioning WSU Extension for
the 21st Century” which is taking a comprehensive look at
how best to position and market the services of WSU Extension among
the Washington State University community as well as Extension clients,
stakeholders and funding sources. Educational Marketing Group (EMG),
the same firm that helped Washington State University to develop
its marketing initiative five years ago, will lead the initiative.
As I stated in the September 23rd Extension Update http://ext.wsu.edu/Update/2005/0923.html,
“Positioning Extension” is a meaty, complex project
that involves the participation of a broad spectrum of people from
the state – those working in Extension, those whom Extension
currently serves and those who could benefit from Extension services
in the future. The success of this initiative is important not only
for Extension, but for WSU as well. It is a way to highlight and
embrace the land-grant mission of WSU and explore the full potential
of university-wide Extension. It also will provide the foundation
for a communications plan that markets to one of the university’s
unique strengths.
The overarching goals of the Positioning WSU Extension initiative
are two-fold. Our outcome must be aligned with the strategic plan
and integrated marketing efforts of Washington State University.
At the same time, it must be nested in and supportive of Extension’s
critical partnerships with federal and county governments.
Logistically, the Positioning WSU Extension initiative has already
included input from a variety of documents and data, listening sessions
held in December and January, and personal interviews and focus
groups with university and Extension leadership. The online input
form is an additional opportunity for all Extension faculty and
staff and volunteers to be involved. The objective is to have in
place a communications plan based on EMG’s insight and recommendations
ready for implementation in late summer 2006.
I hope you will take the time to complete this important questionnaire
when it is announced next week. There will be a small window of
time to participate so please plan to do it ASAP.
EXTENSION ENGAGED: “PRIVILEGE,
POWER, AND DIFFERENCE” - FEB 15
Join host Scott Fedale Wednesday, February 15 from 1:30
to 3:00 on the web at: http://caheinfo.wsu.edu/video/stream.html
for a stimulating discussion with author Allan Johnson about the
concepts expressed in the latest version of his book, "Privilege,
Power, and Difference" and his theoretical model for thinking
about systems of privilege and difference in today’s society
and how we can affect these systems. Johnson is also author of the
book, "The Gender Knot: Unraveling Our Patriarchal Legacy."
SHOWCASE – REGISTER ONLINE
NOW!
Join friends and colleagues Friday, March 24 for Showcase
2006, WSU’s daylong celebration of faculty and staff achievement.
Reservations accepted beginning today, February 10
until March 15 or until the venues reach capacity for the Showcase
lunch and recognition banquet via the Showcase Website http://showcase.wsu.edu/.
Space is limited. Plan to make your reservations early as venues
reached capacity very quickly last year and the site closed prior
to the final reservation date.
Events will include an Academic Showcase, a luncheon presentation
featuring Washington State University's 2006 Distinguished Faculty
Address, a reception for WSU retirees, and Celebrating Excellence,
the University's recognition banquet for faculty and staff.
Honored at the annual banquet will be this year's:
- Sahlin Faculty Excellence Award recipients, Tom Dickinson, Regents
professor of physics and materials science award for instruction,
Richard Dougherty, food science specialist, Food Science and Human
Nutrition award for public service, and Michael Skinner, professor
of the School of Molecular Biosciences award for Research.
- Marian Smith Faculty Achievement Award recipient, Joseph Keim
Campbell, associate professor of philosophy
- Distinguished Faculty Address presenter, John Reganold, professor
of crop and soil sciences.
- Eminent Faculty Award recipient
- President's Employee Excellence Award recipients
- Regents' Professors
- Newly tenured and promoted faculty
- New patent awardees
See WSU Today article on the web at: http://www.wsutoday.wsu.edu/completestory.asp?StoryID=2614
for more information on these award recipients.
Award recipients, newly tenured/promoted faculty members and their
guests (one each) will be hosted by the University. But an opportunity
to be recognized and to also showcase your projects, submit an abstract
at Showcase Website http://showcase.wsu.edu/.
The Website provides abstract submissions and display guidelines.
All Showcase activities, including Academic Showcase, will be held
on campus in Pullman. Academic Showcase, a public event, takes place
9 a.m.-noon in Bohler Gym. Additional Showcase information is at
the Website.
For answers to other Showcase questions, contact Tena Old, WSU
Marketing Communications, 509-335-1467.
FACULTY LISTING FOR THE 2006 WSU
CATALOG
It is time to update the Faculty Roster for the 2006 WSU
Catalog. For each faculty member the roster contains: name, title,
home department, the highest academic or professional degree earned,
and the name of the institution form which the degree was awarded.
Please review your information before March 10th, by visiting the
HRS homepage at http://www.hrs.wsu.edu
and clicking Faculty Roster under News and Events. In order to provide
a more secure environment, each faculty member will be asked to
login using their WSU Active Directory account which is usually
their Network ID.
If you are unable to access this information or have any questions
please contact Stephanie Hood, Human Resource Analyst at 509-335-9112
or shood@wsu.edu.
eXtension CONFERENCES FEBRUARY 13
AND 14
eXtension, the Internet-based land-grant university education
and information project, will host a multi-media conference call
for prospective Communities of Practice on both Monday, February
13 and Thursday, February 16, 2006. This workshop will be particularly
helpful to groups planning to submit proposals to the eXtension
Call for Engagement announced, February 1, 2006. The training will
be conducted by Craig Wood and Carla Craycraft, eXtension Associate
Directors of Content Development.
These meetings will be held using Breeze, an integrated phone conferencing
system. Participants need to have an Internet connection on their
computer and a telephone. It is best if the phone has a speaker
(hands free) option and a mute button. Each session will be 90 minutes
in length. Persons interested in participating in the eXtension
Call for Engagement training should go to:
http://breeze.extension.iastate.edu/cfe/
Monday, February 13, 2006 11:30 am Pacific
Thursday, February 16, 2006 12:00 noon Pacific
When you go to the meeting space, use the "Enter as a Guest"
option; type in your name and press "Enter". After you
enter the meeting space, you will see instructions for joining the
audio conference. For participants who have never used Breeze technology
before, you can test your connection by going to the following address:
http://breeze.extension.iastate.edu/common/help/en/support/meeting_test.htm
Optionally, individuals who will be presenters or who would like
to ensure their browsers go into full screen mode, can download
and install the following Flash plugin -
Windows : http://www.macromedia.com/go/breeze_addin_install_win/>
Mac: http://www.macromedia.com/go/breeze_addin_install_mac/>
For more information contact Craig Wood, craig.wood@extension.org
or Carla Craycraft, carla.craycraft@extension.org.
OUTREACH SCHOLARSHIP CONFERENCE
The Outreach Scholarship Conference 2006 will be hosted
by the Ohio State University in Columbus, Ohio October 8-10. You
are invited to submit a proposal for a paper or poster presentation
for the conference. Proposals may be submitted online at www.outreachscholarship.org
by February 24, 2006. You can find complete information about requirements
for submission at that site.
This annual conference is sponsored by The Ohio State University,
The Pennsylvania State University, University of Wisconsin-Extension,
and The University of Georgia.
Another national leadership conference, Imagining America: Artists
and Scholars in Public Life, will be in Columbus concurrently (October
6-8). Learn more about that conference at www.ia.umich.edu.
MAIN STREET TAKES THE E-HIGHWAY
Just as Main Streets across rural America are evolving,
so is the Main Street Economist. In 2006, the Center for the Study
of Rural America will unveil its new interactive newsletter, published
exclusively online. The new Main Street will combine sound economic
and policy analysis with the ease and speed of the information highway.
Beginning in 2006, the Main Street Economist will no longer be
available in print. To stay informed of e-articles that may be of
interest to you, subscribe to the Main Street e-alert program. Just
visit the website at www.kansascityfed.org/ruralcenter/subscribe
and select your areas of interest. Then, each time there's a featured
article of interest to you, you'll be notified.
Areas of interest include:
- Finance and Real Estate
- Amenities and Infrastructure
- Labor and Workforce
- New Rural Opportunities
- Entrepreneurship and Innovation
- Market Failures and Information
- Regional Strategy, Policy, and Growth
- Agriculture and Agribusiness
WASHINGTON STATE 4-H WEB SITE HIGHLIGHTS
FUNDRAISING
Check out the Washington State 4-H Foundation’s new
and improved website http://4h.wsu.edu/foundation/.
You’ll find easy access to the 4-H Foundation’s Small
Grants Program guidelines and applications. For your information,
we’ve added a page for 4-H Foundation policies and procedures.
NEW! To assist counties, clubs and programs in local fundraising
efforts, click on “Fundraising Toolkit”. Here you’ll
find helpful information to guide you through the fundraising process
including information on preparing successful grant proposals and
general information on the gifting process in the “WSU CAHNRS
/ WSU Extension Donation Process” document. Visit often for
new additions to this area of the website. Also view the “4-H
Forever Green” award-winning newsletter on-line! Special thanks
go to Joy Faerber for her hard work in creating the new website!
MARKETING WSU EXTENSION: A GUIDE
FOR VOLUNTEERS
The eight-page brochure "Marketing WSU Extension:
A guide for volunteers" MISCO152E has recently been updated
and is now available as a online version available through the Extension
Publications web site, http://pubs.wsu.edu/cgi-bin/pubs/index.html
(look under WSU Employees and Volunteers). This brochure includes
information on WSU and WSU Extension name and logo usage, colors
guidelines, as well as how to use the mission statement and non-discrimination
statement. Revised December 2005.
NOTICE TO TRAVELERS – HOLIDAY
INN, PULLMAN
There have been recent problems with travelers to WSU-Pullman
obtaining the government per diem rate of $60 at the Holiday Inn.
We have been informed that the Holiday Inn will grant the $60 government
rate to travelers who present a valid WSU employee identification
card. Be advised that this policy is at the discretion of Holiday
Inn, Pullman and is subject to change based on occupancy rates and
special events.
The lodging exception rule #2 does not apply to instances where
$60 rates are available at other motels in Pullman. Other than special
event weekends (sporting events, graduation, etc.), lodging is normally
available in Pullman for $60 at several motels. If a traveler exceeds
the lodging per diem rate without claiming a valid lodging exception
rule, they are only eligible to be reimbursed for the per diem rate
plus taxes.
If you have any questions about this, please contact Kasey Schertenleib
at 509-335-2827 or kasey@wsu.edu
.
WSU DISABILITY RESOURCE CENTER
HAS A NEW WEB SITE
The Office of the Vice President for Equity and Diversity
Disability Resource Center has a new Web site! The Disability Resource
Center has a new web site at http://www.drc.wsu.edu.
The site is still in the beginning stages so keep it in your browser
bookmarks so that you can visit it periodically.
SEAGO NAMED NEW LIAISON TO EPA
REGION 10
As of January 30th Jan Seago is our new land grant institution
(LGI) liaison to the EPA Region 10 office in Seattle, Washington.
The goal of the liaison position is to increase the visibility of
water resource research, outreach, and education programs conducted
by the land grant institutions in the Pacific Northwest by developing
cooperative programs with EPA Region 10. This liaison position supports
water resource programs in Alaska, Idaho, Oregon, and Washington
and is jointly administered by the five associated land grant institutions
(Northwest Indian College, Oregon State University, University of
Alaska, University of Idaho, Washington State University). The goal
of the liaison position is to strengthen collaboration between LGIs,
state Water Research Institutes, and the Environmental Protection
Agency Region10.
The water resource programs of the EPA and LGIs are complementary
rather than competitive. Karl Arne describes the partnership between
the outreach component of land grant institutions and EPA Region
10 as “aligning two organizations so they work well together.”
Arne, EPA’s regional agriculture sector team leader, is EPA’s
liaison to the LGI’s regional water program. “Extension’s
expertise meshes with ours – but it is different,” he
says.
Ms. Seago is the fourth person to fill the liaison position which
has been in existence since 1989. Jan replaces Sharon Collman who
served in this capacity for the past two years. Sharon has taken
a job with her first love – urban integrated pest management
(IPM) with WSU Extension in Snohomish County. Contact her at seago.jan@epa.gov.
PERSONNEL
New Collaborative Extension and WTRC Partnership
Millions of dollars are spent each year in the Washington tree
fruit industry to improve fruit disorder problems. A new collaborative
research effort has been initiated on behalf of the Washington Tree
Fruit Research Commission (WTFRC) and WSU Extension.
Dr. Ines Müller, a WSU 2005 Ph.D. horticulture graduate, has
been hired by the WTFRC to work in partnership with WSU Extension
Educator, Dr. Dana Faubion, to identify and better manage fruit
disorders. Faubion has been recognized for his innovative research
and knowledge transfer of 1-methylcyclopropene (MCP) on fruit firmness
during storage. The product is now labeled Smart Fresh. Faubion
and Müller will work together in the engagement of industry
professionals to improve fruit quality. Müller will be based
out of the Yakima County WSU Extension office. She will work under
the supervision of Dr.Jim McFerson, manager of the Research Commission,
to add a stronger Commission presence in the Yakima Valley to benefit
growers and handlers throughout Washington and researchers nationwide.
The Research Commission provides funding to federal, university
and state institutions, focusing on high priority harvest and post-harvest
problems; Lenticel breakdown disorder, sunburn, flecking, scald,
Gala splitting and cherry rain-cracking are examples of funding
priorities. Müller will coordinate these projects to expedite
transfer of research results to industry implementation.
SCHEDULE
Linda will be in Pullman Monday and in Albuquerque, New
Mexico the rest of the week attending the National Extension Directors
meeting. On Saturday and Sunday Linda will be at Auburn University
attending the Summit on Global Hunger. Ed will in Spokane Monday,
Tuesday and Friday. On Wednesday and Thursday he will be in Puyallup
attending WSU Research & Extension Westside Agriculture and
Natural Resource Days.
******************************
Linda Kirk Fox, PhD
Dean and Director
Washington State University Extension
PO Box 646230, 411 Hulbert Hall
Pullman WA 99164-6230
(509) 335-2933 Office
(509) 335-9223 Desk/Voicemail
FAX (509) 335-2926
lkfox@wsu.edu
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