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September 23, 2005

Topics in today's issue of Extension Update:

POSITIONING WSU EXTENSION FOR THE 21ST CENTURY
“Positioning WSU Extension for the 21st Century” will take a comprehensive look at how best to position and market the services of WSU Extension among the Washington State University community as well as Extension clients, stakeholders and funding sources. Educational Marketing Group (EMG), the same firm that helped Washington State University to develop its marketing initiative five years ago, will lead the initiative.

“Positioning Extension” is a meaty, complex project that involves the participation of a broad spectrum of people from the state – those working in Extension, those whom Extension currently serves and those who could benefit from Extension services in the future. The success of this initiative is important not only for Extension, but for WSU as well. It is a way to highlight and embrace the land-grant mission of WSU and explore the full potential of university-wide Extension. It also will provide the foundation for a communications plan that markets to one of the university’s unique strengths.

The timing is ideal. WSU Extension now has stable leadership and is crafting a new “plan of work” for the coming 5 to 7 years. At the same time, Washington State University is moving into the second phase of its strategic plan with an emphasis on economic development and engagement – two of Extension’s primary strengths. Many opportunities will result from the synergy of these parallel activities.

The overarching goals of the Positioning WSU Extension initiative are two-fold. Our outcome must be aligned with the strategic plan and integrated marketing efforts of Washington State University. At the same time, it must be nested in and supportive of Extension’s critical partnerships with federal and county governments.

Logistically, the Positioning WSU Extension initiative will include input from a variety of documents and data, listening sessions, personal interviews and focus groups with university and Extension leadership, Extension faculty, county directors, county commissioners and Extension clients throughout the state. The objective is to have in place a communications plan based on EMG’s insight and recommendations ready for implementation in late summer 2006.

MOTOR VEHICLE REIMBURSEMENT RATE INCREASE
Effective September 15, 2005 the mileage rate for privately owned vehicles changed from 40.5 cents to 48.5 cents per mile. This is for mileage incurred on or after September 15, 2005.

If you have any questions regarding this change please contact Kasey Schertenleib at the CAHNRS Business and Finance Office (509-335-2827).

WASHINGTON STATE ASSOCIATION OF COUNTIES (WSAC)
Thanks to everyone who participated in the 2005 Washington State Association of Counties (WSAC) Annual Conference and the WSU Extension County Directors Meeting held in Vancouver earlier this week. The meetings were very well organized and feedback has been positive.

Created in 1906, WSAC has worked to advocate for local government needs and support critical county services for nearly a century. WSAC members include elected county commissioners, council members and executives from all of Washington's 39 counties. Each year WSAC works with statewide elected officials and members of the Legislature to promote positions that help counties serve their citizens. WSU Extension is an affiliate partner of WSAC. WSAC is a voluntary, non-profit association serving all of Washington’s 39 counties. In 2006, the Association will celebrate its 100th year of service.  The 2006 conference will be held in Spokane September 19-22. The WSU Extension County Directors meeting will be held in conjunction with the conference. Please mark your calendars now and plan to attend.

The new Extension Affiliate WSAC officers for 2006 are: Doug Stienbargar (Chair)  Margaret Viebrock (Chair-elect), Arno Bergstrom (Trustee, westside), Lana Thomas Cruse (Trustee, eastside) and Blair Wolfley (District Director liaison).

EXTENSION DISASTER EDUCATION NETWORK
The Extension Disaster Education Network (EDEN) is on the Web at http://www.eden.lsu.edu/ and links Extension educators from across the U.S. and various disciplines, enabling them to use and share resources to reduce the impact of disasters.

EDEN's mission is to reduce the impact of natural and man-made disasters through interdisciplinary and multi-state research and education programs that address disaster mitigation, preparation, and recovery. Extension staff have always been involved in emergency work on the local and state levels, but by working across state lines and with other agencies, this expertise is brought together. In addition, by planning ahead, Extension can be better prepared to serve people in time of need.

NATIONAL 4-H WEEK
National 4-H Week is Sunday, October 2 through Saturday, October 8, 2005. National 4-H Week welcomes you to connect with the 4-H community where young people across America are learning leadership, citizenship, and life skills. This year's theme is Make the 4-H Connection.

PLANT BIOSCIENCES BUILDING GRAND OPENING AND TOUR
The grand opening ceremonies for the newly constructed Plant Biosciences Building at Washington State University Pullman is scheduled for 2:00 p.m., October 14, 2005, which is Friday afternoon of the WSU Homecoming weekend.  A tour of the facility will follow the grand opening ceremony.  The Plant Biosciences Building is located immediately east of Martin Stadium (across Stadium Way).

EXTENSION ENGAGED: STORMWATER MANAGEMENT FROM A WATERSHED PERSPECTIVE
Tuesday, October 11th Extension Engaged is scheduled from 9:00 am to 11:30 am and will focus on Stormwater Management from a Watershed Perspective. Extension Engaged programs are broadcast via satellite; or you can be part of the live studio audience in room T-101 of the Food Science and Human Nutrition building in Pullman.

The Pacific Northwest Regional Water Quality Program’s Watershed Issues Series is turning its focus to strategies used by municipalities and homeowners to manage stormwater. The case studies reflect use of Low Impact Development techniques to manage runoff on-site and minimize pollution loading to waterways. Every year, billions of gallons of untreated stormwater flow into streams and rivers across the nation. The Environmental Protection Agency calls it the “number one water quality problem.” To learn how you can be part of the solution, please join us as we explore successful stormwater management strategies used in three watersheds across the nation - Boone, NC, Willoughby, OH and Portland, OR.

Contact Jan Seago at 509.574.1584 for further information or visit the WSU Extension videostreaming Web site at http://caheinfo.wsu.edu/video/stream.html.

EERE FINANCIAL OPPORTUNITIES WEB SITE
The U. S. Department of Energy's Office of Energy Efficiency and Renewable Energy (EERE) has launched a new Financial Opportunities Web Site covering financial opportunities associated with EERE programs.  The site contains information for consumers, businesses, universities, federal managers, states, inventors and tribal organizations, tailored to their specific information needs. We hope this site will provide a helpful referral resource for general or specific inquiries on EERE financial opportunities and solicitations.

The site can be accessed from the EERE Home Page, at: http://www.eere.energy.gov/ or by using the link below, which you can bookmark  through your browser:

http://www.eere.energy.gov/financing/

Source: James R. Fischer, Department of Energy, Senior Technical Advisor – Academia, Energy Efficiency and Renewable Energy

WORLD FOOD DAY OCTOBER 16
World Food Day is celebrated every year on October 16th to commemorate the founding of the Food and Agriculture Organization of the United Nations (FAO) in 1945. World Food Day aims to heighten public awareness of the plight of the world's hungry and malnourished and to encourage people worldwide to take action against hunger. More than 150 countries observe this event every year. In the United States, 450 national, private voluntary organizations sponsor World Food Day, and local groups are active in almost every community. First observed in 1981, each year World Food Day highlights a particular theme on which to focus activities.

Feed Minds, Fighting Hunger is pleased to announce the addition of the “Youth Window” to the FMFH website.  This new feature, designed and written for 13-19 year olds, contains information, resources and activities for young people to use on their own. Providing information not included in the main FMFH lessons, the “Youth Window” aims to interest and motivate teens inside or outside the classroom to join in global efforts to end hunger and malnutrition. Please visit the “Youth Window” at www.feedingminds.org.

PERSONNEL
Dr. Richard S. Zack, Jr. has been named to the position of Chair of the Department of Entomology effective September 1, 2005. Dr. Zack has served as Interim Chair during the past year.

Rebecca Armstrong, EEO Coordinator for CAHNRS and WSU Extension, will be starting her new job at the WSU Center for Human Rights on September 26.

Dr. Charles Gaskins has been named Interim Chair of the Department of Animal Sciences effective September 19, 2005.

New Hire
Francisco Sandoval, Ph.D., Associate
Institute of Biological Chemistry
Funding:  100% Research
Status:  Administrative Professional
Effective Date:  August 16, 2005

SCHEDULE
Linda will be in Philadelphia Sunday through Thursday for the National Extension Association of Family and Consumer Sciences (NEAFCS) Annual Conference and the eXtension committee meeting. She will be in Pullman on Friday. Ed will be in Spokane all week.

******************************
Linda Kirk Fox, PhD 
Dean and Director
Washington State University Extension
PO Box 646230, 411 Hulbert Hall 
Pullman WA 99164-6230
(509) 335-2933  Office
(509) 335-9223 Desk/Voicemail  
FAX  (509) 335-2926
lkfox@wsu.edu

         
                         
                         
                         
 

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