January 18, 2002

UPCOMING WSU BRAND IDENTITY TRAINING

Just a reminder about two upcoming presentations on applying the University's brand design to print and Web communications. The sessions, presented by Marketing and Communications staff, include question-and-answer periods.

Graphic Identity and Branding Elements
1:10 - 2:40 pm, Wednesday, January 23
Food Science & Human Nutrition Bldg., room T-101

This is an in-depth review of the University's graphic identity program and marketing campaign branding elements. Use of the six branding elements--logo, tagline, typography, color palette, circles, angled shapes and photography will be explained. Staff who develop visual communications for any media are encouraged to attend.

Web Template Implementation
1:00 - 3:30 pm, Friday, February 1
Food Science & Human Nutrition Bldg., room T-101

This session is a step-by-step demonstration of the implementation of the WSU Web templates including downloading the templates, selecting the appropriate template, setting up a site, building creative pages, and creativity within the template structure. All University Web developers are encouraged to attend.

For those located outside of Pullman, both of these sessions will be broadcast on WHETS and also will be videostreamed. WHETS locations are:

WSU Spokane SIRTI 317
ICCN 214
WSU Tri-Cities 210 W
WSU Vancouver CL 117

You can view the videostreams at the following location: http://experience.wsu.edu/depts/depts.asp? dept=27

If you have any questions about the content or viewing of either of these, please contact:

John Vleck
Assistant Director, Marketing Communications
Washington State University
vleck@wsu.edu; 509-335-4534

MORE ANALYSIS OF CAHE FACULTY AND STAFF MEDIA USE FOR VIEWING VIDEO BROADCASTS

Most of you have seen the preliminary report on the survey conducted by Scott Fedale on the methods used by CAHE faculty and staff to view college video programs, such as "CAHE UPDATE" and "Extension Engaged."

Scott has done further analysis, which has resulted in some rather interesting statistics in looking at the differences in media choices on and off-campus. For those viewing from outside of Pullman, the preferred viewing method of 80 individuals is satellite, 46 preferred videostream, and 7 use WHETS. For those on-campus, 53 prefer viewing it live, whereas 33 use videostreaming as their primary viewing method. Looking at the overall totals, 80 individuals use satellite as their primary viewing method, 79 use videostreaming, 53 view in person and 8 use WHETS.

FEBRUARY "EXTENSION ENGAGED" TO FEATURE NETCOUNSELING FOR RURAL WASHINGTON BUSINESSES

"Small Business Assistance via NetCounseling" is the topic for the February 6 edition of Extension Engaged, a new video series produced by the Information Department of Washington State University Cooperative Extension.

The program will feature Carolyn Clark, State Director of Washington's Small Business Development Center network at Washington State University - Spokane, in a conversation about an innovative delivery of management and technical assistance to small business owners in all parts of the state. Other guests include a business owner from NE Washington who has participated in the NetCounseling program and one of the SBDC business counselors.

Clark says that: "Owners and managers of small or medium sized, new or existing businesses can obtain one-on-one, confidential, no charge counseling assistance from highly qualified Business Development Specialists. That management and technical assistance can now be delivered, via NetCounseling, to business owners who lack easy access to an SBDC. Using low cost, easy-to-use technology, counseling is delivered live, from the desktop of the development specialist to the desktop conveniently located in a NetCounseling satellite center, which might be located in a county Extension Office, or possibly, in the business owner's office.

Reports from business people who've used the new service are very positive. They value the assistance previously accessible only with considerable time spent on the road and they say SBDC counseling services are first rate.

The video broadcast will take place from 9:30-10:30 am and will originate from room T-101 in the Food Science and Human Nutrition Building. All WSU faculty and staff are invited to be part of the live audience for the program.

For those off-campus, the program will be available via satellite and videostreaming. To find the exact satellite information or the location of the videostream visit the Information Department's satellite events webpage at: http://caheinfo.wsu.edu/video/satellite.html

For more information about the program, contact program host Scott Fedale at fedale@wsu.edu or via phone at 509-335-2952 or Carolyn Clark at clrk@wsu.edu or 509-358-7765.

DEAN TATE URGES ALL TO USE CE CALENDAR

I'd like to urge all CE faculty and staff to please enter all events, meetings, workshops, etc. into our Cooperative Extension Calendar on the CE website.

When we're scheduling events like conferences, satellite broadcasts, meetings with groups like county chairs, etc., we'd like to be able to avoid conflicts with other meetings that involve large numbers of our faculty and staff. But if these meetings are not listed on the CE calendar, we have no way of knowing that they are planned. So please ask your secretaries and administrative assistants to be sure and enter significant meetings and events that you're involved with into the CE calendar on our website.

CALL FOR PRESENTATIONS -- OUTREACH SCHOLARSHIP 2002 CONFERENCE: CATALYST FOR CHANGE

The Outreach Scholarship 2002 Conference: Catalyst for Change will be held October 6-8, 2002, in Worthington, Ohio. The intent of the conference is to explore changes and higher education's commitment to community engagement. This conference is also intended to create a leadership dialogue--promoting an open discussion of the issues affecting the future of our institutions. It will provide practical tools for implementing change in our society, university, and partnerships. The conference is sponsored by The Ohio State University, The Pennsylvania State University, and University of Wisconsin-Extension.

The deadline for submission of proposals for presentations at the conference is February 15, 2002. They are seeking proposals for concurrent sessions, paper sessions, poster sessions, and pre-conference workshop topics. The Web site for complete instructions and submission forms is http://www.outreachscholarship.org Proposal submissions can also be made online at the conference Web site. For additional information about the conference registration and related issues, please contact: Jean Morris, Conference Management, The Ohio State University, 225 Mount Hall, 1050 Carmack Road, Columbus, Ohio 43210, Phone 614-688-3071; FAX 614-292-0492 or e-mail: morris.5@osu.edu

PERSONNEL

Retirement:

Name: Daniel Mayer
Title: Scientist
Address: 100% Research
Effective Date: December 31, 2001

SCHEDULE

The university is closed Monday, January 21 in honor of Dr. Martin Luther King. Dean and Director Tate will be in Pullman the remainder of the week.

Michael J. Tate
Dean and Director
WSU Cooperative Extension
P. O. Box 646230
Pullman, WA 99164-6230

509-335-2933
509-335-2926 (FAX)